This is a school project that I did when I was studying web design. The brief was to create the art direction for a responsive website. The company is called Decibel, a fictional enterprise that manufactures portable audio speakers.
It needed to appeal to a young and hip crowd, mainly young men, completely passionate by music. The type of music amateurs who would not listen to commercial bands or radio, but instead would attend indie concerts in small bars. So, this gave me the idea to create a “cheap flyer” look, with noisy background, rough images and Andale Mono as the typeface. These type of music posters always have also neon bright colours, one or two colours only. So, that is why I chose this electric blue and yellow.