This is O+. A new skin product line. It’s mission is to maintain skin cell health and overall good health.
This is a mandate that I got when I worked in advertising. However, from what I know, the product never made it (or yet?) to the market.
All its ingredients are natural and come from marine sources. Hence, the choice of blue and green as the brand colours. Plus the waves shapes are also a direct reference to that aspect. And when I was looking for the perfect typeface, I stumbled upon Reina. As women were the target market for this brand, I wanted something feminine and elegant. So, this Didot and Bodoni inspired typeface seemed perfect for the job.