I’m a creative from Montreal making brands & websites. Check out my latest works! Pretty cool huh? Feel free to contact me so we can discuss how can I help you.

Logo & Branding for Escapade Endurance

15 September 2016
Anabelle

Details

Escapade Endurance was to be a travel agency for sport trips. I said “was” because the company unfortunately never launched. But I still like the branding I did for it ehehehe.

First, the mandate was to create the logo. It was important to communicate two ideas within this logo: sport and travel. So, I simply reversed one of the two “E” in “Escapade Endurance” and then stretch its shape a little. The idea was to create a set of wings to convey “travel”. And then, I found that silver was the perfect colours, as endurance sports require a lot of strength. And something metallic seems strong to me lol

The cap, the bag and the t-shirt were examples of how the brand could explode on promotional items. Very cool. Too bad!

 

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