Escapade Endurance was to be a travel agency for sport trips. I said “was” because the company unfortunately never launched. But I still like the branding I did for it ehehehe.
First, the mandate was to create the logo. It was important to communicate two ideas within this logo: sport and travel. So, I simply reversed one of the two “E” in “Escapade Endurance” and then stretch its shape a little. The idea was to create a set of wings to convey “travel”. And then, I found that silver was the perfect colours, as endurance sports require a lot of strength. And something metallic seems strong to me lol
The cap, the bag and the t-shirt were examples of how the brand could explode on promotional items. Very cool. Too bad!